Cookie and Privacy Policy

Privacy policy


This Privacy Policy may be amended from time to time. Amendments will automatically take effect upon publication. This Privacy Statement is applicable from 1 January 2018.

BOSS paints makes every effort to protect your privacy. During your contact with BOSS paints, you may share personal information with us that allows us to identify you as an individual, such as your full name, email address, address or telephone number. These are your "personal data".

This Privacy Statement applies to the personal data we collect about you for the purpose of offering you our products and services. By using the site or by providing us with your personal data when using our services, you accept the practices described in this Privacy Statement.

The processing of personal data within BOSS paints is subject to Belgian law. The Belgian authorities and its courts, to the exclusion of all others, are competent to take cognisance of any disputes that may arise with regard to this website or its use or with regard to the processing of personal data. For the processing of personal data, this is the 'Belgian Data Protection Authority'.


Processing of personal data

BOSS paints collects, registers and processes personal data of customers and users of our services provided through our franchisees, for example. Data are communicated, for example, by individuals themselves when they make contact, when they purchase a product or when they draw up a project. This is a non-exhaustive list.

Other data are collected automatically by 'cookies' and other systems/applications that collect information. More information can be found in the Cookie Policy.

Personal data is always processed in compliance with the principles of the privacy legislation and the General Data Protection Regulation (AVG) or GDPR. Personal data is processed in a lawful, proper and transparent manner and for a specified and explicit purpose. The data processing is limited to what is necessary and the retention period of the personal data is limited to as long as necessary in relation to the realisation of the purposes of the processing. Personal data are secured in an appropriate manner by means of suitable technical and organisational measures. Colora processes your personal data for the following purposes, among others:

  • Sending you our newsletter and/or advertising brochure
  • To be able to contact you if this is necessary in order to carry out our services;
  • For the further implementation of agreements;
  • To inform you about changes to our services and products;
  • To deliver goods and services to you;
  • To handle your payment;
  • To fulfil legal obligations;
  • When the legitimate interest of the company requires it - the purpose of the processing will be made clear by the act itself.

The data communicated, either explicitly or by automated means, will be included and processed in the Colora database.

BOSS paints will only transmit personal data to processors, public authorities or affiliated companies if this is necessary for the fulfilment of our contract with you or to comply with a legal obligation, the public interest or when the legitimate interest of the company requires it and this is compatible with the purpose of the processing and is done in a proportionate manner.

We conclude an agreement with companies that process your data on our behalf in order to ensure the same level of security and confidentiality of your data.


Rights of the person concerned

If you wish to consult, modify, transfer, limit or delete your data, you can do so by sending an e-mail free of charge, provided that you provide proof in the form of a copy of your identity card, to In the same way, you can also object to the processing of personal data or terminate communication. The data will be adjusted or removed as far as possible and as far as the technical possibilities allow. Your request will be dealt with as quickly as possible and within the prescribed deadlines. Your request will be fulfilled as far as possible, except if this turns out to be impossible due to the interest of the company or a legal obligation.

In the event of a data breach that threatens your rights and your protection of personal data and therefore constitutes a high risk, the supervisory authority will be notified and you as the person concerned will be informed in accordance with the Regulation.

BOSS paints takes the protection of your data seriously and takes appropriate measures to prevent abuse, loss, unauthorised access, unwanted disclosure and unauthorised changes. If you have the impression that your data are not properly secured or if there are indications of misuse, please contact us via


Regarding minors

Our website and/or service is not intended to collect information about website visitors who are under 16 years of age, unless they have permission from their parents or guardian. However, we cannot verify whether a website visitor is over 16 years of age. We therefore recommend that parents be involved in the online activities of their children in order to prevent data being collected on children without parental permission. If you are convinced that we have collected personal data on a minor without such consent, please contact us at and we will delete this information.


Correctness of your data

You guarantee that the data you provide is correct and complete. The communication of incorrect data or data belonging to third parties may result in the user being temporarily or permanently denied all access to the products and services of BOSS paints.


Information on the website and liability

By using this website, you undertake to comply with and accept the applicable general conditions of sale. BOSS paints owns the exclusive copyright and intellectual property rights to this website, its design and its entire contents. Use of this website, or parts thereof, in any form whatsoever, is prohibited without the prior written permission of colora.

It is prohibited without prior written agreement to store the information provided on and through this website other than necessary to view, reproduce, modify, publish, distribute or transmit, sell or otherwise transfer or grant any rights to third parties.

The information on our products that you find on this website are purely informative, general discussions and can in no way be regarded as binding regulations.

BOSS paints accepts no liability for any damage anyone may suffer by relying on information found on this site. If you require further information on any matter, please contact the company. Colora is not responsible for the content of external websites that may be reached through this site.


Linked web sites

We may include links to third party websites and services that are not operated by us and to which this Privacy Statement does not apply. We encourage you to read the Privacy Statement when visiting such websites, and by extension, all websites.


General provision

If one of the aforementioned provisions is not valid with regard to the processing of personal data, it will be replaced by a provision that is as close as possible to the underlying purpose of the aforementioned provision.



Cookie policy

What is a cookie?

A cookie is a very small text file that is placed on your hard disk by a web server. It is actually a kind of identification that helps distinguish one user from another. A cookie is unique and can only be read by the server that issued it to you. Other techniques, such as JavaScripts or web beacons, are standard Internet techniques that make it possible to store data in cookies, send data and track how often a page is viewed.


What are cookies used for?

Cookies have different functions and can be divided into three categories: functional cookies, analytical cookies and tracking cookies. Functional cookies are cookies that are necessary for the website to function. These include cookies that remember which language setting you have chosen and cookies that remember which products are in your shopping basket. Analytical cookies are used to measure the quality and effectiveness of the website, for instance by registering visitor statistics. Google Analytics is often used for this purpose. Tracking cookies are cookies that record your surfing behaviour on a website, so that a profile of you can be compiled on the basis of which information relevant to you - such as ads - can be shown.


Which cookies does use?

BOSS paints uses various cookies on its website that have functional, analytical and tracking functions.


How does BOSS paints use cookies?

By means of cookies BOSS paints collects information about users of the website, with the aim of providing an efficient, meaningful and personalized experience. BOSS paints uses cookies to, among other things:

- recognise users and user permissions

- remember user preferences and settings, such as language settings, video settings, but also, for example, the linking of a profile picture to a user account

- select and purchase items on the website and to record browsing and purchasing activities and link these to user accounts;

- provide additional security for user sessions (e.g. appointment booking, linking to third party websites) and to manage sessions within the website;

- display personalised content and advertising and alert you to new information, articles and services;

- Show you relevant ads on partner sites;

- Combine your browsing, searching and purchasing behaviour;

- enable links to social media such as Twitter, Facebook and YouTube and related advertising services;

- to carry out general and functional analyses with regard to the use of the website;

- to collect, analyse and manage statistics about visitors

- monitor the technical condition of the website and to optimise the website.

When collecting, storing and using your details, BOSS paints will at all times observe its Privacy Policy. BOSS paints is responsible for the processing of your data as described in this cookie statement.

The website of BOSS paints also contains functions that fall outside the domain of BOSS paints and fall in the domain of third parties. From these third party domains also cookies can be placed, which are outside the control of BOSS paints. Cookies of third parties are subject to the privacy and cookie policy of the company concerned.


Web Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses cookies to help analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google.

Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Controlling which cookies you accept

In most cases you can instruct your browser either to accept all cookies or to warn you when a cookie is offered. You can then decide for yourself whether to accept the cookie or not. For the specific settings we refer you to the manual of your browser, usually found under 'Help' in the toolbar of most browsers.

Example Google Chrome:

Click on the Chrome menu on the browser toolbar.

Select Settings.

Click on Show advanced settings.

In the Privacy section, click on the Content Settings button.

In the "Cookies" section, change the cookie settings.

Example Internet Explorer 11.0:

On the Tools menu, click Internet Options.

Click on the Privacy tab.

Now you can set whether cookies should be allowed, selected or blocked.

Confirm your setting with OK.

Example Firefox:

Click on the New Fx Menu button and choose Options.

Click on the Privacy panel.

Now you can set whether cookies should be accepted and how long you want to keep them. You can also add exceptions and indicate which websites should or should not use cookies.

Click OK to confirm your settings.


Deleting cookies

Delete cookies in Chrome:

Click on the icon with 3 lines at the top right. Click on Tools > Delete browsing data. Make sure that 'Delete cookies and other site and plug-in data' is checked. You can also specify how old the cookies should be. Choose 'All' here.

Delete cookies in Internet Explorer:

Go to the Tools > Internet Options > General menu. Under Browse history, click Delete. You may not want to delete everything. Make sure that at least Cookies is checked and click on Delete.

Delete cookies in Firefox:

Go to Tools > Options > Privacy. Click on Clear your recent history. Under Details you can select what you want to delete. Be sure to check Cookies. You can also specify how old the cookies should be. Choose 'All' here.


Where can I find information about updates to this policy?

We will post changes or updates to our Cookie Statement and Privacy Policy on this website so that you are kept informed of the information we collect, use and disclose, and encourage you to read our Privacy Policy regularly. Questions about our Cookie Statement or Privacy Policy can always be emailed to

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